|
|
|
|
|
|
|
|
Users Browsing Forum
No Members and 1 Guests
|
 Pages: 1 |
 Author |
 Toyota's HUMANITY advertisement (currently 462 views) |
| carissanichols |
| Posted on: June 12th, 2007, 4:11am |
  |
|
Guest User
|
But my favorite ad of all the finalists didn't win the grand prize, or even a gold. Toyota's "Humanity" spot, from Japan, settled for silver. It shows a car in which every function is performed by humans: A pair of arms serves as a seatbelt; a hand emerging from the dashboard is a cupholder; the airbags are two gentlemen with balloons poised at their lips; instead of a headlight, there's a guy with a flashlight curled up inside the front bumper.
I found this ad witty, charming, and delightfully executed. It's distinctively Japanese, in its adorable cuteness and also its eagerness to meld man and machine. It even has a clear brand message: The "human touch" goes into every part of a Toyota. It was a crowd favorite, drawing the loudest applause of the evening. And were I on the jury, I would have voted it 2007's best.
http://www.boardsmag.com/screeningroom/commercials/2847/
(click play) copied from Slate.com
|
|
 Logged |
|
|
|
Pages: 1 |
| |
| Forum Rules |
You may not post new threads
You may not post replies
You may not post polls
You may not post attachments
|
HTML is off
Blah Code is on
Smilies are on
|
|
|
|
Powered by e-blah Platinum 8.3 © 2001-2005 - May 21st, 2013, 12:48am
|
|
|
Locked Board
