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 Toyota's HUMANITY advertisement (currently 464 views) |
| carissanichols |
| Posted on: June 12th, 2007, 4:11am |
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But my favorite ad of all the finalists didn't win the grand prize, or even a gold. Toyota's "Humanity" spot, from Japan, settled for silver. It shows a car in which every function is performed by humans: A pair of arms serves as a seatbelt; a hand emerging from the dashboard is a cupholder; the airbags are two gentlemen with balloons poised at their lips; instead of a headlight, there's a guy with a flashlight curled up inside the front bumper.
I found this ad witty, charming, and delightfully executed. It's distinctively Japanese, in its adorable cuteness and also its eagerness to meld man and machine. It even has a clear brand message: The "human touch" goes into every part of a Toyota. It was a crowd favorite, drawing the loudest applause of the evening. And were I on the jury, I would have voted it 2007's best.
http://www.boardsmag.com/screeningroom/commercials/2847/
(click play) copied from Slate.com
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