A relatively young company, Senomyx, may be responsible for the sodium and sugar levels falling in various grocery store items. They may be putting chemicals into your food right now, without telling you and without you even realizing. Under the law, they don’t have to.
Senomyx has contracted with Kraft, Nestle, Coca Cola, and Campbell Soup to put a chemical in foods that masks bitter flavors by turning off bitter flavor receptors on your tongue. The companies can then reduce sugar and sodium levels by approximately half without affecting the flavor.